Client
IPG Mediabrands
Products
Digital Dashboard
Interactive Data vis
Services
Design & Development
Back-end Architecture
Year
2024-2025
Fame & Flow is a tool that helps brands see how they stack up against competitors across countries, sectors, and audiences.
After refining their data selection, users can explore three interactive views—radar charts, small multiples, and bar charts—that show how eight key brand metrics compare across competitors.
Sliders, dropdowns, and animations enable dynamic brand comparisons and reveal how performance shifts across metrics in real time.
We created a data pipeline that connects to the YouGov API, processes the results, and seamlessly powers the graphs with live data.
By making complex comparisons clear and interactive, Fame & Flow enables marketers and brand directors to uncover brand strengths, gaps, and growth potential.
Set-up, Summary & Tracking Pages: Creative Director: Hermann Zschiegner (Two-n) ● Director of Web Development: James Proctor (Two-n) ● Lead Developer: Parker Kaufmann (Two-n) ● Images courtesy of Two-n
Analysis Page: Design Lead: Dorsey Kaufmann ● Director of Web Development: James Proctor ● Lead Developer: Parker Kaufmann