Client
IPG Mediabrands
Products
Digital Dashboard
Interactive Data Vis
Services
Design & Development
Back-end Architecture
Year
2025
We partnered with UM to bring their Brand Patterns framework to life through a custom application.
The application makes brand complexity legible, integrating live YouGov pipelines, R based statistical analysis, and interactive data visualizations.
The platform translates the three pillars of the model, Visibility, Vibrancy, and Variability, into an intuitive interface where users can explore the unique ‘pattern’ of a chosen brand through bar charts, line charts, and network visulations.
By automating data ingestion and layering on analytical models, the tool empowers UM teams and clients to move beyond static reports toward dynamic, data-driven strategy.